Women x Fashion x Business x Africa + giving back = “the new generation”

Article by Ben Johnson; Photo by Mel Cramer; Abrima Erwiah and Rosario Dawson at SXSW. Erwiah and Dawson are the co-creators of Studio189, a platform to promote African and African-inspired content. Dawson appeared at the conference to speak on engaging millennials. Our interview with her airs this week.

Abrima Erwiah & Rosario Dawson at SXSW by Mel Cramer


Who’s leading the way in today’s powerful fashion industry? More and more WOMEN! Celebrities, philanthropists, designers and entrepreneurs keep coming together to not only innovate new lanes in fashion and business, but also to uplift the unlimited talent and opportunity of the African continent. By using technology, investing critical dollars and creating platforms for African and African inspired work, “sisters” are literally “doin’ it for themselves.”

Studio One Eighty Nine by co-creators Rosario Dawson and Abrima Erwiah is one of the biggest up and coming not to mention ethical examples of this energy. An energy that’s truly only beginning:

Quann Sisters for Studio189

The Quann Sisters for Studio189


“…given that 7 out 10 of the fastest-growing economies in the world are in Africa, in another generation, designers in Accra, Brazzaville, and Cape Town might be the places setting fashion trends. Creative projects like Rosario Dawson and Abrima Erwiah’s Studio One Eighty Nine hope to catalyze that transformation.” – Liz Dwyer for Take Part

By Jorge Grimberg; Rosario Dawson and Abrima Erwiah wearing Studio One Eighty Nine.

Rosario Dawson and Abrima Erwiah wearing Studio One Eighty Nine


They say “fashion comes and goes, but style is forever,” and not only is this good business, it’s great style! The influx of content and design rooted in African culture is no longer just a trend or genre to be appropriated in the major industries. Speaking of which, hear what else Jorge Grimberg of Style.com had to say…

Lastly, it’s only right we leave you on a positive, truth-telling word. Check out the founder of the Women, Inspiration & Enterprise Network founder Dee Poku speaking on “the new generation of leaders:”


Onward and Upward.*

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