African Models, Designers and Social Media Shift the Fashion World

She was first discovered after participating in the continental model search Face of Africa in 2005, where she was a top five finalist. Adeola’s modeling career began at the age of 13 in London. She has since walked the runway at London Fashion Week, Arise Fashion Week in Lagos, Johannesburg Fashion Week and Cape Town Fashion Week.

First discovered in the continental model search “Face of Africa” in 2005, Adeola’s modeling career began at the age of 13 in London.

Seems like ever since Ghanaian-Nigerian beauty Adeola Ariyo became the first African Brand Ambassador to Elizabeth Arden earlier this year, more stories about African models, designers, and African inspired fashion weeks have flooded the media-waves. To this, we say #AboutTime!

Adiree campaigns for African Fashion Week New York; linking style lovers, artists, bloggers, and designers through social media. platforms.

Adiree campaigns for African Fashion Week New York; linking style lovers, artists, bloggers, and designers through social media platforms.

Speaking of models, multiple lists of “top models” from the Continent keep popping up, including Zen Magazine’s “Top 10 African Female Models in the world and the impact they’re making on Social Media,” stating:

Uganda’s Stacie ‘Queen’ Aamito was named winner of the first ever Africa’s Next Top Model, organized by Oluchi Onweagba Orlandi, after reaching the top three in the continental modeling competition. - See more at: http://www.okayafrica.com/style-2/africas-next-top-model-aamito-stacie-queen/#slide3

Uganda’s Stacie ‘Queen’ Aamito was named winner of the first ever Africa’s Next Top Model, organized by Oluchi Onweagba Orlandi.

“Something exciting is happening in the fashion world and one thing is certain, African models are part of that movement. Amid the hustle and bustle, they strive, they inspire and we love them. Please feel free to connect with them, support them, and to all aspiring models out there, these are the models you need to follow and learn from.”

Number 1 of L'Abidjanaise' Top 20 African Fashion Models List, Angelique (Ajak) Deng of Sudan with IMG Models

Number 1 on L’Abidjanaise’ Top 20 African Fashion Models List, Angelique (Ajak) Deng

If you’re not following our Facebook posts (get on it!)…then you missed L’Abidjanaise’ “Top 20 African Fashion Models (You Need to Know)” which featured the likes of the hypnotizing Ajak Deng. But we digress…to matters on our Twitter feed that is…

We were right on the pulse when we told you about the growing well of African designers, entrepreneurs and fashion platforms like Studio189. Now it’s even more frequent that we see stories about every other up-and-coming success to watch from the Continent. Check out Okayafrica’s coverage of look-books from the likes of Nigerian stylist Richard Akuson’s “My Dark Twisted Fantasy.”

Photography: Ejike Manny - Models: Zahara Model Management - Hair/MUA: Black Imagination - Wardrobe: Siobhan Fashion Stall

Photography: Ejike Manny – Models: Zahara Model Management – Hair/MUA: Black Imagination – Wardrobe: Siobhan Fashion Stall

One of the dopest ‘leaders of the new school’ is the stunning collaboration of Velma Ross and Papa Petit for 2ManySiblings, using their ever-fresh eyes and deep sense of personal taste to bring mainstream, vintage, and classic Kenyan garb together. Their distinct style flavor and humanist attitude is getting more attention by the day, reaching well overseas with a well-stocked Tumblr account.

2ManySiblings for Nairobi Fashion, worldwide via Tumblr.

2ManySiblings for Nairobi Fashion worldwide

Last but not least, the globally growing locations of African Fashion Week is beginning to reach every corner of the fashion world. Is this the industry catching up to culture that’s always existed, or is the current generation of professionals and young hopefuls innovating us all forward?

Photo by Peter Groth Sponsor Breeze Berlin Businesswoman Olga Metzger & Business woman Jenny Edner with Milka Fernandes at Erika Heß Eisstadion.

Photo by Peter Groth, Sponsor Breeze Berlin Businesswoman Olga Metzger & Business woman Jenny Edner with Milka Fernandes at Erika Heß Eisstadion.

Speaking of timing and technology, we’ll leave you here now,  hopefully you’re inspired by all this exposure because there’s so much to discover! We’re confident that pretty soon, you won’t have to go looking.

Seyi Shay Irawo video

Music video “Irawo” by Seyi Shay

@OttooBrand  – #Artivism

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